History repeating itself
The simple reality is that people can share video content online just as easily as music files. Wise television companies will embrace the technology, rather than attempting to resist it. File-sharing sites could be an effective way to promote the wares of traditional broadcasters. Some, such as the BBC, have already gone down this route. The music industry spent many years and a small fortune going after the online file-sharers, only to be forced to overhaul its business strategy anyway. Do the television companies really want to repeat history?
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