'Radio has picture perfect future' Spencer Kelly, BBC Click, 9 December 2007

• Not rated yet.
• 

Digital radio means more stations have the ability to broadcast extra information alongside the audio... "Young audiences do expect different things from audiences that have grown up with that sharp divide between television and radio," explained Andy Parfitt, controller of BBC Radio 1... Radio 1 is already trying to fulfil its audience's visual expectations... commercial broadcasters... now have the opportunity to show adverts on the screen... But can this exclude people who do not have screens? ¶ "Glanceability is the phrase the tech-heads use. In other words it can't be content that you must look at in order to get the picture," said Mr Parfitt... [But] sometimes the presence of a camera can change the way [interview] guests behave... Many experts agree that something as simple as an electronic programme guide would really enhance the radio experience... "Sometimes when people are talking about what they might do, they are in danger of inventing television," said [Roger Mosey, director of BBC Sport].

• Web Address: http://news.bbc.co.uk/1/hi/programmes/click_online/7132171.stm
• Short Name: frujoravo
• Short Link: http://ma.gnolia.com/frujoravo
• Tags: broadcast, interface design, networked home, it industry
• Saved by Nico Macdonald on December 10, 2007.
• Bookmark licensed under Creative Commons Attribution Non-commercial Share Alike 2.5.