'Apple takes risks in bid to shake up the mobile market' Financial Times, June 25 2007

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The excitement around the iPhone stems from a simple fact: in spite of their increasing importance in our day-to-day lives, most mobile phones remain clunky, crammed with hard-to-use features, second-rate software and awkward keypads... With the iPhone, Apple has sought to replace the dumbed-down software found on most smart phones with a fully-fledged operating system capable of supporting graphics and web browsing usually found only on desktop computers... In the past, with both the Macintosh and the iPod, Apple has tried to minimise technical glitches by managing every aspect of the user experience. That level of control will not be possible with the iPhone, which will rely on AT&T’s mobile network for service in the US. [Discusses significance of special relationship between Apple and AT&T, and implications for other models and players, noting that]... with the iPhone, users will be able to download all the content they want by synching their device with iTunes over a PC connection.

• Web Address: http://www.ft.com/cms/s/13c627c4-233e-11dc-9e7e-000b5df10621.html
• Short Name: firagost
• Short Link: http://ma.gnolia.com/firagost
• Tags: business trends, convergence, ease of use, simplicity, usability, telecoms indsutry, it industry
• Saved by Nico Macdonald on June 27, 2007.
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