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9 other people have commented on this bookmark

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Name Title Rating When
1_32 Barry GigaOM Marketing in Second Life doesn’t work… here is why! «
Not rated yet.
June 22, 2007
5298_32 ashok GigaOM » Marketing in Second Life doesn’t work… here is why!
Rated 3 stars out of 5.
April 14, 2007

Some people have been saying this article shows that marketing in SL doesn't work at all - actually, the most wonderful thing about this article is that it suggests how it could be made to work.

12666_32 tmoenk GigaOM » Marketing in Second Life doesn’t work… here is why!
Not rated yet.
April 11, 2007
12_32 martinv GigaOM » Marketing in Second Life doesn’t work… here is why!
Not rated yet.
April 11, 2007
15696_32 Richard Marketing in Second Life doesn’t work… here is why!
Not rated yet.
April 5, 2007

To play in Second Life, corporations must first come to a humbling realization: in the context of the fantastic, their brands as they exist in the real world are boring, banal, and unimaginative. Car companies are trying to compet...