Ma.gnolia: sink's Bookmarks Tagged With "socialmedia"

Listen Before Engaging Your Audience - Advertising Age - DigitalNext

2008-06-30T18:45:17-07:00

"There was no sales pitch. There was no "hard sell." There was just a guy we were convinced couldn't understand half the dialogue he was having with his customers. And he was closing sale after sale after sale."

How to Avoid Social Media Espionage

2008-06-30T07:45:15-07:00

Rohit takes a look at what many of us have only whispered about - how social media and info sharing might lead to personal doom. This is a must read.

We don’t do marketing with social media - social media is what caused the marketing game to change

2008-06-22T18:40:07-07:00

"So marketing has become a new game because of social media. It is not just a new channel to reach and interact with customers."

10 Marketing 2.0 lessons from the Ryan Montbleau Band | Bloghound

2008-06-12T21:44:55-07:00

Great list of how bands (and companies) can use social tactics to great affect.

Bucking tradition, firms increasingly let customers vent on corporate sites - The Boston Globe

2008-05-26T21:09:32-07:00

BoA, ur doing it wrong!! "Bank of America's site displays favorable reviews first. Once they navigate to the customer reviews section, which is difficult to locate, users must click on a search bar to rearrange the site to show negative reviews."

PR Squared: "If I Had A Million Dollars"

2008-05-26T20:56:30-07:00

If someone gave you $1 million to apply to social media projects, how would you spend it? Todd lays out a pretty bad ass scenario!

Is Social Media bad for the environment? | Chris Heuer's Inystes

2008-05-24T22:57:28-07:00

Chris poses an interesting question about the use of all this social media stuff - is it harming the environment to be using so many gadgets and creating so much content?

What businesses need to know about social media... - Here Comes Everybody

2008-05-24T22:48:27-07:00

Good overview of Social Media and what it means to business. Of course, the power isn't just the quick formation and dissolution of groups, it's also their mid- and long-term permanence.

louisgray.com: Five Social Media Bloggers to Watch This May

2008-05-09T20:44:02-07:00

10 Social Media Blunders that Can Destroy Your Brand | Sparkplug CEO

2008-05-06T09:01:17-07:00

Great list. How many have YOU been guilty of at some point or another? Come on now, you're among friends...

The 5 Levels of Social Media Relationships | SOCIAL IMPRESSIONS

2008-04-24T21:16:22-07:00

We all know that not all online friends are created equally. Some are "Facebook friends" while others are "real life friends". Here's a stab at trying to create some categories of how friendships break down.

What Netscape Navigator can teach us about finding social media experts | TweetPR

2008-04-11T10:59:40-07:00

"The current shortage of PR and ad/social media hybrid experts today reminds me of a similar situation back in the late 90’s. Back then another merger of talents was in demand - graphic artist meets computer programmer - or what became the web designer. It played out something like this."

Word-of-Mouth Marketing - “Effective” versus “Cheap” | Marketing | Affinitive's Social Media Playground

2008-04-11T09:17:09-07:00

This blog post has one of the coolest (and smartest) graphs I've seen to date!

Caution: Content Will Shift at Like It Matters

2008-03-16T10:20:51-07:00

Brian recaps Social Foo (aka: Social Graph Foo Camp). This space is getting exciting!

The Latest Measurement Tips for Social Media | PodTech.net

2008-03-15T12:12:29-07:00

These days, every good social media discussion needs to include some discussion of measurement, right?

Social Media Will Change Your Business

2008-03-14T19:40:57-07:00

"Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later."

The Art and Science of Social Media and Community Relations

2008-02-27T20:19:06-08:00

An ebook by Brian Solis of PR 2.0 and Co-Author of Now is Gone that examines one company's foray into Social Media

How to Change the World: Avenue A Razorfish 2008 Digital Outlook Report

2008-02-25T22:09:14-08:00

Search, once again, proves to be the powerhouse of digital business.

Ralph Nader - Hero or Ego? | Chris Heuer's Inystes

2008-02-25T10:06:16-08:00

Chris covers Ralph Nader's announcement that he's running for president. Again. Seriously Ralph, give it up man. As Chris points out, if Ralph honestly wanted to get the word out, why isn't he jumping all over the social media opportunities he has in front of him (many of them free or cheap) to get the word out. Perhaps his ego has overtaken his own desire to affect change? Sad, considering that this time in the world is the best possible time for him to actually spread his message!

Announcing Bazaarvoice Social Commerce Summit (May 28-30, Austin, TX) | Bazaarblog

2008-02-07T13:22:01-08:00

Social Commerce Summit looks like a very cool conference with some great speakers. As the site puts it: "The agenda is focused on preparing attendees for the present and future of ecommerce. Participants will walk away with practical social commerce strategies and principles."

Museum's Featured Exhibit: Social Media Integration - ClickZ

2008-02-05T19:24:40-08:00

Dave shares a case study about what businesses can learn from the Brooklyn Museum's smart use of Twitter, Flickr, YouTube, and blogs.

apophenia: Pew on teen social media practices (with interesting bits on class)

2008-02-05T07:08:58-08:00

Danah points out another great Pew report that covers teens and and how they use social media. Go Pew!

Gerard McGarry's Bookmarks

2008-02-01T21:39:33-08:00

This is a bit meta, but I found a new connection on ma.gnolia today who has a fantastic list of social media links. Community Guy audience, meet Gerard McGarry!

AT&T- News Room

2008-01-24T21:30:04-08:00

Interesting... AT&T News Room has elements of a Social Media Press Release.

Throwing Out the Social Media Rulebook - Media Bullseye

2008-01-22T21:05:03-08:00

Company Blog Checkup: Stonyfield Farm - The Viral Garden

2008-01-21T09:10:48-08:00

Mack checks in on the Stonyfield Farms blog. Since this is one of those old school social media case studies, it was interesting reading how they're doing these days.

Hundreds Of Questions Submitted For Interview With Al Qaida Leader - Politics on The Huffington Post

2008-01-21T07:52:24-08:00

Terrorist organization, Al Qaida is putting the ideas of social media to work, asking followers to submit questions to be interviews at a later date. Reading this article was odd - if you'd replaced "Al Qaida" with "Company XYZ", there were strange similarities.

online community & social networking super list | shara karasic

2008-01-20T12:12:18-08:00

A huge collection of useful online community/social media/social networking sites, articles, resources, and experts

Best Internet Marketing Blog Posts of 2007 » techipedia | tamar weinberg

2008-01-20T11:36:29-08:00

Here's a big ass collection of links to learn everything you need to know (and things you didn't know you needed to know) about the Social Web.

Making Social Media Work in 2008 - ClickZ

2008-01-20T11:11:19-08:00

Dave takes a look at "how an external partner network and even consultants can help you get better results in the social web" in 2008.