Ma.gnolia: sink's Bookmarks Tagged With "marketing2.0"

House Party > power your party!

2008-06-12T21:30:27-07:00

Interesting idea for brand promotion.

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Taco Bell - Direct Daniella

2008-05-11T10:13:09-07:00

Taco Bell has a very interesting Flash application out that runs video while allow you to "snap photographs" of the model. Yes, the model is a woman in a bikini, so think what you will about that aspect. But the application concept is very cool and can (and should) be applied in lots of other contexts!

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Tags: photography, flash, marketing2.0, dailylinks

Coca-Cola Hunts for Social-Net Formula

2008-04-25T23:43:13-07:00

"The schizophrenic responses show the uncertain embrace Coke's made of social media as it tries to translate its over 50 years of success in the traditional marketing world to the new terrain. The pitfalls the company has faced and concessions it's made highlight the challenges faced by big brands navigating the new marketing playbook."

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Tags: coke, marketing2.0, dailylinks

The Brand Fan Marketplace - ClickZ

2008-04-25T23:39:16-07:00

Good article about the three ways marketers can keep brand fan sites strong.

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Tags: fans, marketing2.0, dailylinks

Gnarls Barkley | ELPUOC DDO EHT

2008-04-25T17:58:45-07:00

All the talk today seems to be around Gnarls Barkley releasing their new album as a free download MP3 online. One catch: The download is the entire album, but backwards. This is fun, if somewhat silly. Of course, my copy is downloading now and I've heard it's actually pretty cool to listen to backwards.

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Tags: music, marketing2.0, dailylinks

A Fishy Social Networking Campaign - ClickZ

2008-04-15T20:58:28-07:00

A look at Telus' Canadian Facebook campaign.

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Tags: facebook, marketing2.0, dailylinks

Inside Facebook » The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook

2008-04-11T22:50:18-07:00

Check out this exhaustive and inexpensive report (e-Book?) on how to use Facebook for business purposes. Nice!

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Tags: facebook, business, marketing2.0, dailylinks

Andy Sernovitz's Damn, I Wish I'd Thought of That!: Building a corporate culture, Part 2

2008-03-31T23:31:52-07:00

Andy interviews my new hero: The dude who founded GeekSquad. Consider this a follow-up to the fantastic video of this guy's presentation I posted last week.

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Tags: video, interview, youtube, marketing2.0, dailylinks

Your brand is defined by the UI between your company and your consumers

2008-03-31T23:11:34-07:00

"Your brand is defined by the consumer, not by you - I think everyone can agree with that. In the same breath, most marketing pundits will add the fact that you can no longer control your brand - an assertion I am not sure goes hand in hand with the first one."

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Tags: branding, marketing2.0, dailylinks

Teasing Batman - Los Angeles Times

2008-03-31T23:04:54-07:00

I got a call from Harvey Dent today. Pretty cool, he asked me for help in fending off some naysayers in his upcoming campaign. The "viral" campaign (aka: great marketing) is in full gear for Batman: The Dark Knight. CAN NOT WAIT!!

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Tags: batman, movies, viral, marketing2.0, dailylinks

USPS - Power of the Letter

2008-03-23T10:00:00-07:00

Cool tie-in concept with HBO's "John Adams".

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Tags: marketing2.0, television, dailylinks

Ten Reasons Marketers Should Pay Attention to Wikipedia - ClickZ

2008-03-22T21:46:55-07:00

"But Wikipedia is rewriting the marketing script, because it's far and away one of the Web's most potent and powerful affirmation drivers. Once the primary domain of A-list bloggers and Web 2.0 elite, it's now unmistakably penetrated the online masses. Even those who don't use it are impacted by the conversation it shapes, online or off-."

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Tags: wikipedia, marketing2.0, dailylinks

Who's that selling at your (online) door? | csmonitor.com

2008-03-22T08:59:54-07:00

"'Businesses have to be very careful, because the line between a creative ad campaign and unethical manipulation can be very fine,' he adds. Many companies have found this out – sometimes the hard way."

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Tags: ethics, sociamedia, marketing2.0, dailylinks

The Golden Rules of Marketing | Chris Heuer's Inystes

2008-03-20T21:12:51-07:00

Chris is damn smart. And hangs around damn smart people. This is a must-read article!

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Tags: marketing2.0, dailylinks

What Is Marketers' Biggest Challenge When It Comes to Social Networks? - Advertising Age

2008-03-17T13:54:42-07:00

"Marketers still haven't figured out that the interaction between people on social networks is unscripted. And like the people interacting within these networks, marketers have to learn to just react to what's going on."

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Tags: marketing2.0, socialnetworking, dailylinks

Influential Marketing Blog: 10 Easy Ways to Piss Off A Blogger (from SXSW)

2008-03-15T08:25:02-07:00

Great recap of Rohit's "10 easy ways to piss off a blogger" session at SXSW. A must read for anyone doing "blogger outreach"!

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Tags: bloggerrelations, blogging, marketing2.0, dailylinks

Marketing News: Brand influencers snatch marketing power from early influencers - Marketing Week

2008-03-13T20:29:29-07:00

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Tags: influencers, duncanwatts, marketing2.0

Why Are Marketers & Journalists So Afraid of Online Video? | Marketing Profs Daily Fix Blog

2008-02-18T20:53:54-08:00

"Video scares the heck out of everyone because it's a massive change in the way things 'have always been'."

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Tags: video, marketing2.0, dailylinks

Marketing Environmentalism » Nau: Sustainable Business Grows Sustainable WOM

2008-02-10T13:21:53-08:00

"Nau - a Polynesian word of welcome and inclusion - was formed in 2004 by former executives from high end outdoor & lifestyle brands (Nike, Patagonia, Adidas to name a few). They came together to build a company that found “a better way” for every product and business process."

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Tags: wom, marketing2.0, dailylinks

The New Focus Groups: Online Networks - WSJ.com

2008-02-09T12:41:13-08:00

A good article about the (questionable?) trend of "brands using community for research purposes alone". What do YOU think about this trend?

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Tags: research, community, marketing2.0, dailylinks

Hey, No Whopper on the Menu?! - WSJ.com

2008-02-08T21:07:55-08:00

Apparently the Burger King Freakout campaign is good stuff. "Since kicking off two months ago, the video has been played 3.3 million times on a special Burger King Web site and has had 357,367 views on YouTube. More importantly, Burger King says it helped sell burgers."

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Tags: marketing2.0, dailylinks

Five Magazines You Have Never Read - Marketing & Strategy Innovation Blog

2008-02-08T14:01:14-08:00

"Someone famous (Ogilvy?) said that it was a good idea to make a habit of picking up magazines that are outside of your usual set. The ones below would probably work." Onion World? Seriously? An entire magazine dedicated to the nastiest vegetable on the planet? Yes, that would definitely be stepping out of my comfort zone... of course, that's exactly the point.

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Tags: magazines, marketing2.0, dailylinks

Top Experts Dish with their Best Kept Marketing Secrets » Small Business Trends | small business experts

2008-02-07T22:12:04-08:00

Tons of ideas from some smart folks about marketing and beyond. Long, but worth the time.

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Tags: marketing2.0, dailylinks

YouTube - How to make a credible web video

2008-01-20T19:04:05-08:00

Dead on! Andy talks about how to make a credible Web video. His studio is amazing.

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Tags: youtube, video, marketing2.0, dailylinks

Social Marketing: How Companies Are Generating Value from Customer Input - Knowledge@Wharton

2008-01-20T12:54:06-08:00

"Fansumers, viral videos and social computing -- these are just some of the many buzzwords pinging around the marketing world today. Making sense of them is not easy, since new practices evolve rapidly and often overlap with one another. Indeed, according to Wharton marketing professor Christophe Van den Bulte, many may be nothing more than marketing gimmicks."

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Tags: fansumers, marketing2.0

Mark Lives in IKEA

2008-01-19T19:44:07-08:00

In what has to be the antithesis of the Wal-Marting Across America campaign, one dude moves into an IKEA and shares. Very fun!

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Tags: marketing2.0, dailylinks

Gooruze - Powered by Online Marketers

2008-01-01T13:55:26-08:00

There's a new social network that's targeted to a niche audience. Nothing new there, of course, but this niche is marketers. Is it strange that it took this long for that group, of all groups?

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Tags: socialnetworking, marketing2.0, dailylinks

Andy Sernovitz's Damn, I Wish I'd Thought of That!: Whole Foods: Missing the point

2007-11-12T23:00:46-08:00

Andy correctly argues that Whole Foods is getting it wrong, and could solve their problems by doing something pretty simple: "Train your employees to participate the right way."

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Tags: participation, marketing2.0, doingitwrong, dailylinks

Anna Papadopoulos: Who's Afraid of Social Media? - Media on The Huffington Post

2007-11-04T18:38:03-08:00

"So, why would an advertiser take this risk when playing it safe is so much easier? No one gets fired for playing it safe, right? Wrong. The advertising landscape is changing and marketers who behave like it's 1999 are going to get left behind." Well said!

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Tags: socialmedia, dailylinks, marketing2.0

Best Engaging Communities: Budget Allocation for Marketing

2007-11-04T06:56:56-08:00

My buddy Mukund talks about how he things marketing budgets in our new world should (and in his own company's case, do) break down.

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Tags: marketing2.0, dailylinks