Ma.gnolia: sink's Bookmarks Tagged With "marketing"

The Branding of America: Lessons From John Adams

2008-04-15T20:38:31-07:00

My friend and former co-worker has been building a great blog and e-newsletter, which is where I came across this article. Anyone who can work the brilliant "John Adams" into a marketing conversation is A-ok in my book!

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Tags: hbo, marketing, dailylinks

Interview: Bloggers, direct marketing, and social networking

2008-03-15T07:29:27-07:00

"When connecting with customers online, you need to open a dialogue with them as individuals. Seth Godin, Sean Parker and Jimmy Wales talk about how blogging and social networking have changed the nature of direct marketing."

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Tags: blogging, marketing, wikipedia, dailylinks

Fast Food: Ads vs. Reality

2008-02-09T19:16:42-08:00

THIS is why we all consider marketing to be largely lies and bullshit.

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Tags: marketing, dailylinks

Beacon Marketing - Rahna

2007-12-26T20:34:56-08:00

I just discovered that friend and former co-worker Rahna has a great marketing blog. Stop by and check it out!

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Tags: marketing, lego, dailylinks

UX Pioneers: An Interview with Seth Godin

2007-09-25T12:10:17-07:00

Interesting interview with the marketing guru, Seth Godin. He says it turned out to be one of his favorites.

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Tags: marketing, interview

Seth's Blog: How to spend $20 million

2007-09-09T11:33:50-07:00

While I love the fact that Apple is giving $100 credit to iPhone early buyers, Seth points out that there are other ways they could have handled this. Was the irritation of early buyers really a surprise to Apple?

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Tags: apple, marketing, customerservice

Marketing on the social network scene

2007-09-04T18:15:32-07:00

A social network for survey takers. Yeah!

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Tags: marketing, research

Own Your Brand! » Blog Archive » But, You Promised…!

2007-08-15T19:56:27-07:00

Little things matter... especially $30,000 toothbrushes.

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Tags: marketing

MYMMS.COM > Business

2007-07-23T18:53:02-07:00

For a while now you could put your custom text on your own selection of M&Ms, but now you can also include your logo. Damn cool corporate gift idea.

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Tags: marketing, gifts, candy

GreenDimes | Stop Junk Mail Now | Plant Trees | Save the Planet

2007-07-08T11:01:14-07:00

It might cost $36/year, but that's like a donation to an environmental group... only better.

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Tags: environment, marketing, spam

Daimler to sell Chrysler to Cerberus for $7.4 billion

2007-05-14T07:04:54-07:00

YouTube goes for $1.65 billion, the very old school, large-scale Chrysler gets $7.4 billion. It's a crazy time we live in.

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Tags: marketing, youtube, business

Twitter / deltaairlines

2007-05-10T20:44:08-07:00

Wow, interesting. Delta Airlines is getting it's Tweet on. It has a highly personal feel to it. This may actually be a btter solution for companies than blogging - fast, simple, little room for misinterpretation. Hmm.

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Tags: twitter, business, marketing

3 Emotions to Drive Execs to Action

2007-05-01T06:08:09-07:00

Having trouble getting your execs to sign off on working with consumers directly? Perhaps it's because you're focused on the logical, rather than emotional triggers. Sam nails three of the most important emotional triggers.

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Tags: communitybusiness, community, marketing, emotion

Tip Sheet: Customer Loyalty: Dos and Don'ts

2007-04-28T18:28:22-07:00

"In this tip sheet, five experts in facilitating customer loyalty offer dos and don'ts for small businesses attempting to develop a customer loyalty strategy and get it working."

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Tags: tips, business, marketing, evangelism, loyalty

Saturday at the Post Office « Small Thoughts In A Big World

2007-04-06T11:41:10-07:00

Again, the basics aren't that tough. Seriously.

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Tags: business, marketing

Why Customer Service is the New Marketing

2007-04-04T08:50:46-07:00

Great post on customer service vs. marketing. Good read.

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Tags: marketing, customerservice, customer2.0

Vitamin Features » The rules of engagement

2007-02-16T07:22:39-08:00

Another great article from Tara Hunt - this one about the "rules of engagement". Very similar thinking to my Customer Interaction Manifesto (see the sidebar to the left), but she raises some fantastic points.

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Tags: community, marketing

Vitamin Features » Why 50% Isn’t Good Enough

2007-02-16T07:10:44-08:00

Great article about why community matters and how to get started, from Tara Hunt.

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Tags: marketing, community, cluetrain

On Social Media: Marketing Wizard Guy Kawasaki

2007-01-19T11:31:03-08:00

My business hero, Guy Kawasaki gets interviewed by PodTech.net. Here's the site description: "Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should "just quit" if they are working wit

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Tags: socialmedia, GuyKawasaki, marketing, interview

Exposing stealth marketing

2006-12-15T21:50:57-08:00

A shameful articles about the "benefits" of stealth marketing. Kinda reminds you of the doctors who recommended smoking way back when.

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Tags: marketing, stealth

ItsRedAgain.com

2006-12-08T14:19:08-08:00

Fantastic example of a Flash based "map" site, allowing users to add their own personal holiday tradition story. Sure, it's appeal is limited to this time of the year, but it's great concept and context to engage users to participate.

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Tags: starbucks, christmas, marketing, flash

How to Change the World: Ten Questions With Jackie Huba and Ben McConnell

2006-12-08T07:46:18-08:00

Guy interviews my friends Ben and Jackie, authors of the new, and very cool book "Citizen Marketers".

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Tags: marketing, citizenmarketing

SiteLogic - Coca-Cola Watches the World Pass By, Decides to Join

2006-11-15T17:57:42-08:00

Good read about how Coke handled the Mentos geyser, versus how Mentos handled it

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Tags: mentos, marketing

3 Rules For Managing Viral Marketing

2006-09-28T17:23:31-07:00

Good read from Karl. Especially relevant considering I'm now on a quest to stop us all from saying "let's make it go viral!"

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Tags: viral, marketing

Why marketing should make the user manuals!

2006-09-15T08:36:39-07:00

Kathy asks a brilliant question: "Why do so many companies treat potential users so much better than existing users? Think about it. The brochure is a thing of beauty, while the user manual is a thing of boredom."

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Tags: marketing, design, documentation